Southwest airline has a blog through which it communicates with its customers. Nuts about Southwest gives customers a peak into the operations, daily work life and people that make Southwest what it is. The blog embodies the airline’s sense of fun and innovativeness and its dedication to do whatever it takes to make its customers happy. In recognition of its attempt to reach out to its customers Nuts about Southwest has received multiple PR awards including the PR News Platinum PR Award for Best Corporate Blog in 2007. The link for Southwest's blog is www.blogsouthwest.com. This smart move on Southwest's part will gain them many benefits:
• Blogs give a more human feel to a corporation.
• They are a great way to handle a crisis and do damage control.
• Help in getting customer feedback and giving customer service.
• Blogs build relationships.
Some disadvantages of blog pages can be that a misinformation may be spread. Someone may bad-mouth the company and affect its image in people’s minds. So these blogs can cause damage to the company’s reputation instead of improving it.
Reference:
1. http://rd2inc.com/work/southwest-airlines/case-study/
2. http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/
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